Are Bridal Show on the Up Swing?
OK, you all know how I feel about Bridal Shows. For many reasons they are near and dear to my heart but for several years now they have been a crap shoot. Things may be changing. I keep hearing from clients and friends that this has been … [Read More...]
Mastering a World in Flux
I caught this great quote in the editors column in the February issue of Fast Company magazine "In our hyper-networked world, the rules and plans of yesterday are increasingly under pressure; the enterprises and individuals that will … [Read More...]
Facebook or Blog?
I ran across an interesting question today about where you should put more effort, in your blog or your Facebook page. I'm not really sure why that is a question. Let me break it down for you. Your website is your own personal piece of … [Read More...]
Websites for Ecommerce
Last week I asked if you thought Ecommerce was something you should explore. Today I want you to have a look at 2 sites that I think are great examples of how you, a wedding vendor can do it right. First off, let's get one thing … [Read More...]
Bridal Shows: How to Bag an Elephant
Bridal show ROI and goals are interesting things. If you think the only goal of a bridal show is to book brides at the show you are missing most of the opportunities. I had a most interesting conversation last week with a florist … [Read More...]
Is E-commerce Something You Could Do?
I am seeing the twinkling of a trend among small independent wedding vendors. E-commerce is beginning to come into play more and more as either an additional service or product or a full on pure play. Monday I'll start my third E-commerce site in … [Read More...]
Top Post for 2011-Groupons for Weddings
With all the controversy and news of closings and consolidations in 2011, who would suspect that a story advising against wedding vendors getting sucked into the Groupon culture would be number 1? Groupon for Wedding Vendors? Not! I am willing to … [Read More...]
The Year That Was: 2011
As I sit here and watch the sun slowly set on 2011 I was reflecting on what an interesting year it had been. There have been some radical upheavals in the industry and some small sparks of life. Get Married Folded Priscilla's of Boston … [Read More...]
How to Handle a Bad Review
I don't know if you have been following the recent string of articles over on eWedNewz concerning reviews on wedding websites. If not you can catch them here, here and here. What started as a story regarding the sale by Martha Stewart Living … [Read More...]
Are you Selling “Happy”
I was doing some much needed maintenance today on my Google Reader and ran across a post from last week on Broke Ass Bride and had another one of those light bulb moments. Take a second to run through the images on that post and see if you get they … [Read More...]
We All Just Want To Be Big Rock Stars*
I watched an interesting documentary this weekend, Page One. There were several takeaways that I discussed with my journalist friends. There is one I want to share with you. Have you noticed the growing industry within the industry? Wedding … [Read More...]
What Brides Want
Some days the universe just seems to present itself in ways that make thoughts and ideas crystal clear. I ran across an article from last month on Forbes Magazine's website talking about why so many Millennial women are burning out at … [Read More...]
Increase Your Bridal Show ROI
It's that time of year again. Bridal show season is right around the corner. Are you ready? Do you know how to pick the right show to reach your target bride? Do you know how to take advantage of pre-show publicity? Have you designed … [Read More...]
Get Married Folds. What’s Next?
All the buzz yesterday in the Wedding Water Cooler was about the demise of Get Married. According to their press release, the once promising platform will cease operation on December 16th, 2011. When they first hit the scene, it looked like a … [Read More...]
Hire a Photographer!
I hear it and see it all the time: wedding vendors that do fabulous work but have lame photos to show for it. They spent hours sweating over the perfect food display or those gorgeous tissue paper pom-poms hung perfectly from a tree or the … [Read More...]
Market Local
Want to know where to put your marketing dollars? Think Local! How much money do you waste advertizing in places like the Knot, Party Pop or the one I find most ridiculous, Grace Ormond? Do you really think your brides are there looking for the … [Read More...]
![mason-jar-candles[1]](http://www.thinklikeabride.com/theagency/wp-content/uploads/2011/11/mason-jar-candles1-150x150.jpg "mason-jar-candles[1]")
Wedding Blogs. Good Guys or Bad Guys?
So what's with all the hate lately? It seems that photographers are stepping up on their blogs to trash wedding bloggers. Really? First this from Hindsight Bride. Then this from Jonas Peterson, The Mason Jar Manifesto. Then Off-beat … [Read More...]
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